What is eLearning?
eLearning consists of the providing of an educational experience online, without having to be in person in a class room. Though, in some cases there is the hybrid model which combines in-class activities and out-of-class eLearning. The web portion of the hybrid model can include the use of eBooks. And because of all of the continually evolving technologies as seen at VideoFilmWeb, being an eLearning Provider has never been easier.
As we are a young group, relatively new to the eLearning spectrum, we tend to go the PDF eBook route because it is quite easy to do. You can literally convert a PowerPoint presentation into an eBook. This makes sense as a solution for us since many of our PowerPoint presentations have been tested on actual audiences and have in that context proven to be successful based on feedback from the group. Writing capabilities are sometimes borrowed from Web Design Magician.
The great thing about eLearning (even with eBooks) is the interactive component. The student is able to ask questions of the instructor with some of the interactions becoming new content either for the current eBook or future ones.
The Technology Evolution
And the life of the eBook seems only to be getting better, due to the fact that so many people have switched from landlines to smartphones.
These days email marketing is still actively used in the world of eBooks. Sometimes people offer an instantly downloadable eBook in exchange for someone joining their list.
Quality is Important
Quality is very important for this though. You need to provide value in your eBook that is given to others for free to get them to sign up for your mailings. VideoFilmWeb in the past has used this approach.
Establish Yourself as an Expert
The key to using eBooks is that you actually have a background in the topic of the book. This will mean that in the future you will be able to provide feedback on that subject matter. If possible include stories in your eBooks of your own experiences having to do with what is being discussed. Web Design Magician sometimes does this. This will bring credibility to what you are doing and will help to establish you as an expert.